"I remember looking at the time in the car — it was 3:05 — and it clicked in my head to start the 3:05 brand of shirts," he says. "I just wanted something to unify my city. And I always wanted to find a way to separate myself, not only from other photographers but in Miami in general."
"When I'm out doing photography, I hear a lot of rappers and singers say Miami artists never get support from Miami people," he says. "I don't think that's true. We all just got to unify. I think of the shirt as a unifying thing — it's the new Miami. I feel like it's something the city really needs."
The first big breakthrough for 3:05 came when Miami superstar rap duo City Girls began rocking the brand. Other local celebrities, such as Dr. Miami and Veronica Vega, have since been spotted with
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