VowTo Miami Wellness Program: Birchbox Meets Life Coaching Meets Social Media

Wellness may be the buzzword of the decade, but for countless women facing stressful gigs, crying kids, and chaotic households, the term is more fantasy than reality.

But VowTo, headquarted in Wynwood's LIght Box at Goldman Warehouse, is looking to change all that. Through its 12-week online, in-person, and snail mail program, the company aims to give women a gaggle of tools to make balanced living an achievable goal.

The program is backed by an assortment of friends in the health and wellness industry, including The Standard's Resident Dream Coach Jennifer Grace and Marcia Carazo of Reminessence Naturals.

Fernanda Bressan and her husband Pablo have worked in wellness-based e-commerce (among other things), and were inspired to do something to help overwhelmed women.

"After doing a lot of work -- I'm certified as coach, yoga instructor -- I really started noticing that there was a lack of balance. We as women tend to take care of everyone else except ourselves," says Bressan, one of VowTo's four co-founders. "This is really a space for women to feel empowered and inspired to put themselves first -- to be able to really focus on themselves."

The lessons are short, 15 to 18 minutes -- designed to squeeze into the hectic schedules of today's women.

The three-month endeavor includes an online lesson plan and handy app; a monthly gift box with items that correspond to the weekly teaching; a social network component for participants via MightyBell (and/or Facebook); and even offline support groups for real life bonding.

The lessons focus on different intentions or vows, all intended to help women form positive habits and daily rituals.

"It's a journey. You're learning things -- you can use digital devices but a lot of times, unless you have an experience it doesn't stick. So the idea with the gift is, you don't have to wait for anyone to gift something to you. It's about you gifting it to yourself," Bressan adds.

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Hannah Sentenac covers veg food, drink, pop culture, travel, and animal advocacy issues. She is also editor-in-chief of
Contact: Hannah Sentenac

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