There’s a gold briefcase hidden somewhere in Miami. It’s loaded with all kinds of fun things. You should try to find it. So, sleep well, hydrate, and prepare for victory.
Shine Papers’ fourth Shine Day will hit the 305 on Monday, February 4, for a contest/scavenger hunt race. Shine is known for its
“In the same way that Amazon owns a random day with Prime Day, we wanted to own a day,” Shine Papers founder and CEO Dave Brown says. “Everyone talks about 4-20 and Cyber Monday in our business... and now we have this.”
So, what's in this gold briefcase exactly? According to Brown, it’s essentially an even more pimped-out version of its Ultimate Experience Briefcase, valued at nearly $1,000.
In it, you’ll find Shine woven blunts, king-size packs, and gold cones, all made of real gold. There are also Pure Leaf Wraps (flavored in golden honey, chocolate milk, and more), Shine swag, and some stuff from partners, like Sprig CBD-infused soda and Sunday Scaries CBD gummies.
Wondering how to get your hands on this magical briefcase? You'll have to stay tuned.
“There are a few different phases to it throughout the day, and it’s a 9 a.m. to 4 p.m. or so commitment,” Brown says. “We’ll release information in waves.”
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For now, you’ll want to sign up to ensure you’re in the loop from the get-go. Brown hints that the hunt will have different steps, culminating in a code to crack the briefcase open. The briefcase will be housed at one of the 200+ stores in Miami where Shine Papers are sold.
The scavenger hunt is taking place February 4 in 20 cities, including Los Angeles, Las Vegas, and Washington, D.C.
Shine Papers is based in Charleston, South Carolina, and its products are available at more than 2,000 retail outlets spanning all 50 states and 40 countries.
Shine Day. 9 a.m. to 4 p.m. Monday, February 4, in Miami; shinerollingpapers.com. Free to participate.