A multiday platform for networking, activities, and runway shows created by World Red Eye founder Seth Browarnik and partner Michelle Addison, Nu Wave Swim will present 15 events in five days. It will kick off with a celebration in partnership with the House of Suntory, a Tiny House experience where guests can learn about Japanese spirits and watch an emerging designers' fashion show featuring Charmosa and Revival.
According to Browarnik, the area will be transformed into an urban oasis and guests will have no need to leave the garden. "The idea is to add a lifestyle element to what Judy Stein [executive director of the show] has created," he says. "This is a fresh, new approach to Swim Week, and we are involving as many local businesses as we can. By bringing the best of Miami under one roof, the city will feel more involved in the production of the whole event."
The team behind South Beach hotspot Drunken Dragon will lead the event's food and beverage program over the five days, and a wellness schedule will include activities by Sacred Space and Barry’s Bootcamp. In addition, Soho Beach House will host a Fashion for Breakfast panel with swimwear designers, while Bar Bevy will transform the garden’s Banyan Room into a VIP lounge where DJs such as Savannah Buffet will spin. Many of Nu Wave's events are invitation-only, but industry outsiders can get in on the action July 13 when Nu Wave Swim hosts Miami Magazine's Bungalow Bazaar from 10 a.m. to 4 p.m. The bazaar is a resort- and swimwear shopping experience that's open to the public.
A fourth-generation Miami Beach resident and global-warming activist known for his involvement in art deco preservation, Browarnik emphasizes the environmental aspect of the initiative, which will implement a plastic-free policy. The platform will also collaborate with Facebook and Instagram to promote awareness of Miami Waterkeeper, an advocate for cleaner oceans.
"Swim Week is here to stay, and it is better than ever," Browarnik says. "We want to make it special from all standpoints."
Correction: This story has been edited to include Nu Wave's correct food vendor, Drunken Dragon.
Nu Wave Swim. Thursday, July 11, through Sunday, July 14, at Miami Beach Botanical Garden, 200 Convention Center Dr., Miami Beach; nuwaveswim.com. Admission to Bungalow Bazaar is free through eventbrite.com.