4
| Art |

Super 8 Hotels Trolls Art Basel With an Exhibit of Free Crappy Art

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Super 8 motel rooms aren't exactly known for their chic and modern decor. But the budget hotel brand is now undergoing a transformation, shedding its old skin and stepping into a fresher, sleeker design. It’s out with the old and in with the new, and visitors to the "Super 8 Innov8te" Art Basel show in Wynwood this Thursday from 8 to 10 p.m. can find their treasures in another man’s trash — for free.

“Nothing dates a room more than old art and floral bed covers,” explains Mike Mueller, senior vice president of brand for Super 8. “We started with contemporary bedding and flat-screen TVs, and now it is culminated in what we call the Innov8te art collection. As a result, all that not-so-super art is coming off the walls. We wanted to give it a proper sendoff, in a fun way, to celebrate this art.”
Among the velvet-rope-lined, guarded exhibits at Art Basel, Super 8’s mantra is, you can not only touch the art, but you can also take it home with you. Grab a retro vase of flowers, a moon-lit landscape, or something more abstract. It may look like something straight out of your grandmother’s house, but the show is all about appreciating the kitschy art that might just be destined for a perfect place in your powder room.

Though these outdated pieces are coming off the walls, this is not the end of art at Super 8. In fact, the chain's design refresh celebrates creative display and the local towns that these hotels call home.
“We took two of the most mundane things in a guest room, the headboards and old wall art, and we combined them into a unique piece of furniture using black-and-white photography as oversized headboards,” Mueller adds. “The photography is chosen by our hotel owners from a collection of thousands of hyperlocal images, something that represents their region most.”

The giveaway during Miami’s Art Basel is just one of many shows of this kind for Super 8. With about 200,000 beds across North America, the brand certainly has plenty of art left for the giving. The first-come-first-served grab-and-go show most recently hit New York City, where the turnout was anything but abysmal. “We had people literally fighting over pieces of old hotel art. It’s really retro and ironic, and I think that’s what people like about it.”
"Super 8 Innov8te" will be held at 2801 NW Second Ave. in Wynwood this Thursday, December 1, from 8 to 10 p.m. About 60 retro pieces will be on display and available for the taking — and possibly perfect for a Throwback Thursday. But when they're gone, they're gone, so hurry in.

“We’re a brand with a sense of humor. We know who we are, and we’re dependable and certainly spirited.”

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.