Paper Magazine Talks With FriendsWithYou About Pharrell Williams

FriendsWithYou's budding romance with producer/musician Pharrell Williams isn't exactly news. They haven't exactly been keeping it under wraps lately. But in this month's Paper magazine, the publication does a nice job of talking with Sam Borkson and a super-slim Arturo "Tury" Sandoval about how the superstar is helping them grow their brand.

However, the duo isn't exactly new to these kind of rock 'n' roll partnerships. FWY directed a commercial for Gwen Stefani's Harajuku Lovers fragrance and a Zune commercial featuring adorable puppets set to Santigold's "Say Aha." (In the article, Paper mistakenly calls them "music videos.")

More recently, Borkson and Sandoval have also been working with South African rave-rap outfit Die Antwoord on their imagery for their current tour.

Paper also talks about the collective's upcoming "Rainbow City" installation

happening during Art Basel Miami Beach. We'll actually have more news

on that as it approaches. Stay tuned. But in the meantime, read the feature and enjoy Miami's time in the spotlight.

KEEP MIAMI NEW TIMES FREE... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jose D. Duran is the associate editor of Miami New Times. He's the strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's cultural scene since 2006. He has a BS in journalism and will live in Miami as long as climate change permits.
Contact: Jose D. Duran