Architecture & Design

No Shave November Kicks off with Pop's 'Stache

​​It's No Shave November, y'all, and that means we want to see everyone sporting a stache by Thanksgiving. We're serious. Throughout the month, we'll be bringing you the most compelling facial hair coverage possible, from the gnarliest beards on South Beach to the most ironic hipster staches from around the web. Now who's ready to start this mustache ride?

Today we meet Nick Reeves, a third-year law student at Florida International University who, together with his brother and two friends, capitalized on the international mustache frenzy and quite possibly created the finest, faux facial hair trinket since the fake nose and mustache disguise: Pop's 'Stache.



"Pop's Stache was actually a complete miscommunication between my brother and another one our partners," says Reeves. While

at Savannah College of Art and Design in Georgia, Reevee's brother,

Andrew, and his friend Shane Blomberg were sketching ideas for their

senior design class when the faux facial hair concept was born. 


"The

drawing was supposed to be a prank, like a mustache on a bottle that

imprints a mustache onto your face," he says. "Shane drew a picture of a

guy sporting a mustache, (and) there was also a mustache on the

bottle." 


Andrew Reeves misinterpreted the drawing as sweet bottleneck ornament rather than a gag gift. "My

brother thought it was the Pop's 'Stache," recalls Nick Reeves, "so he

actually drew one, cut it out of paper, and put it on his bottle. Shane

was like 'that's awesome, that's not what I meant, but that's awesome.'"


The

group realized the potential behind their design and figured the

mustaches could serve as a fun, easy way to identify bottles--beer

bottles, water bottlers, soda bottles -- kinda like those lame -ss wine charms passed, but with much more, well, pop.

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As they put it, "Pop's 'Stache is the answer to the age old problem

of, 'Hey, I just put my drink down at a wonderful social gathering, now

which beverage is mine?'"


Together, the team

started brainstorming and gathered a bunch of facial hair drawings.

"There're millions of mustache sketches," say Reeves. "My brother's got a

book full." The team decided on eight

original designs, all with unique names like Moose Lodge and Beans for

Breakfast. They set up Flat Lab Design, a New York-based company that

"makes fun and curious objects for people." 


While

Reeves completes his final year of law school in Miami, he also manages

the business side of the Flat Lab. His brother, Blomberg, and one other

partner, John Healy, focus on the creative aspect from Brooklyn. 


Pop's 'Stache, which includes eight styles, is available for $10 via Amazon.

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Victor Gonzalez
Contact: Victor Gonzalez