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While most people leave their childhood fantasies of superheroes, cartoons, and comics at their 10th birthday party, artist
Aleloophas made it her life's work to create as many quirky characters as possible. Designing with a mixture of urban contemporary and pop surrealism, Alejandra Leibovich began her professional art career in Argentina at age 16 and established Aleloop in 1997. Up until 10 months ago, she was designing graphics, logos, and animated short films for Vh1, Cartoon Network, MTV, and Nickelodeon.
That all changed once Leibovich acknowledged the need to discover her own style. She was determined to make art for herself and at the end of the day, she felt inspired to make others smile too. This
Art Basel, Aleloop will exhibit in the Multiversal Group Show at Awarehouse, specifically in their Feminality
Art Show celebrating strong women.
About 100 pop surreal artists will test their creative skills on a
blank toy and eventually the toys will travel on a Custom Wizy Show
Tour. According to Leibovich, "There are so few Pop Surrealism artists
in South Florida. It's wonderful to collaborate with each other because
we can hang out together and make the movement stronger in SoFla."
Aleloop will also show at the Multiversal Group Show at Awarehouse,
which will include toys, paintings, graffiti, sculpture and animation
from a variety of artists. Until December comes around, you can get in
touch with the character of your choice by checking out Aleloop's
apparel and toys on her website.
self-marketing, Aleloop will have presented in 18 shows by the end of
the year. To help other budding artists in the community, Leibovich set
up an artist support system on her website.
Her main incentive is to help "artists make a living with their art"
and hope that the newbies (and the clueless) have the opportunity to
make a living doing what they enjoy.
Aleloop characters all begin from a primary state inside the artist's
head. "I imagine shapes and I play with them in my mind. When I draw
them, these beings or creatures appear. When I look at them, I smile and
find them full of interesting stories," describes Leibovich. A fan
of Ironman, Mr. Incredible, and Dee Dee from Dexter's
Laboratory, Aleloop's creations mix wit, humor, and
playfulness.
Contrary
to the happy lives her characters experience, though, Leibovich encountered
dark times during a prolonged sickness. Her characters are what allowed
her to pursue in the battle against her illness as she explains, "They
brought out my happiness. Seeing these characters made me understand no
matter how much pain I was in, I had to get better because these
characters had to get out into the world."
dogs with overgrown heads tightly packed in individual space ships is
just one of the quirky paintings from the Aleloop world. And what's
their story? They are just cool nerd chihuahuas who work for the FBI on
secret missions -- at least according to Aleloop. Another
character, a suspicious looking monster with prayer hands, is
accompanied by the title "George Is Going to Heaven."
Here she is at her booth at the South Florida comic con:
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