It takes a particular brand of dude to pull off a luxurious, well-groomed, badass beard. It's not a look everyone can wear, especially in the South Florida heat. For those who can rock a glorious beard, it's a secret handshake. A good beard signifies you've seen some shit in your day but came through it for the better. It's a badge of honor, really.
The people at
Yes, the name rhymes with the world-famous Italian luxury fashion company Versace. It's something the
"One night in the studio, someone was saying something to the effect of 'Versace is cool, like beards.' So that's how it all started,"
You can't really argue with that logic.
What's more important is how the brand has become a hit in the local community. Beardsace is running a collaboration campaign with DJ Khaled titled "We the Best," after the Miami personality's famous catch phrase. The company also has projects coming up with Miami-based record producers and songwriters Cool & Dre, Louisiana rapper Curren$y, and "Don't Mind" artist Kent Jones.
Collaborations such as those — and the media exposure when rappers wear the brand in public — is what put the
"Beardsace really came about due to us playing around with some of the beard guys in the music industry,"
"If you're tired of wearing what society has told you is acceptable for the masses, we got you covered," Kay says. "We are [for] that countercultured, degenerate-art-loving, tattooed-wearing gentleman who isn't afraid to open the door for a lady and say, 'Yes, ma'am.' Also, we're not afraid to take you outside to settle our differences if needed."
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It's clear the
"It's absolutely disrespectful," Valenzano says. "The beard is known to be a confidence-booster, and they totally stripped away his manhood."