| Fashion |

MAC Cosmetics Evokes Ass-Kicking Wonder Woman to Sell You Lipstick

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Women's roles have been constantly evolving but it seems we've always to be all and do all. We have to head to work and be the briefcase-baring business ingénue; then do the baking, cooking, laundry, dishwashing as the happy homemaker; only before being the purrrfect negligee-wearing, sexy time sex kitten. This, of course, is all while being a stellar girlfriend chatting it up over martinis, being there for your sister, performing daughterly duties, and having play dates for the kiddies. In heels. You've basically got to be all four Sex and the City gals rolled into one and then some. Who amongst us hasn't wished they could spin and become Wonder Woman just like '70s era Lynda Carter?

MAC Cosmetics

is trying to help us out -- or at least trying to tap into

our nostalgia for ABC's The New Original Wonder Woman series --  with

makeup branded around this sexy superhero.

The spring 2011 collection, debuting February 10, features bright,

confident boosting shades like Obey Me nail lacquer, Spitfire lipstick

and Mighty Aphrodite powder blush. You can even bat your butt-kicking

lashes in purple-hued Victorious and envy-inducing Army of Amazons.

The collection, featuring bold colors and larger than life packaging (no

really, the packages are actually bigger) are a nod to Wonder Woman's

iconic status, classic beauty and women's empowerment.

Just a couple swipes of Insurmountable dirty-blue-grey shadow on the

eyes and a dab of Heroine lipstick on the pout will have even the

meekest of women feeling she can rule the world, one 24-hour working,

baking, gabbing, martini-drinking, laundry-doing day at a time. Or at least look hot while doing it.

--Rebecca Salgado

Follow Cultist on Facebook and Twitter @CultistMiami.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.