Kindness comes in many guises, and starting today, via bike messenger is one of them. To promote the upcoming Bicycle Film Festival (BFF), KIND snacks will be delivering free gifts via cycle to 1,000 unsuspecting Miamians.
The best part is, you can go online and order a flower and a yummy duo of KIND bars for your significant other, your gram, even your worst enemy (call it taking the high road). Because who couldn't use a happy surprise?
The Bicycle Film Festival kicks off Thursday, March 20, at O Cinema, and the snack packs will be delivered right up 'till the day of. KIND is a sponsor of the fest, which is basically a cinematic ode to all things bike.
"Like the team at the Bicycle Film Festival, we recognize the health and environmental benefits of cycling, and so this partnership was a natural fit," says Marc de Grandpre, SVP of marketing at KIND.
Kindness plus bikes = random acts of snack.
"KIND was founded on the belief that unexpected acts of kindness go a long way. We created this delivery program to inspire people to spread kindness in their own lives -- sending someone a flower and personalized note is a simple way to put a smile on someone's face."
"Beginning March 13, people can visit KINDsnacks.com/kinddeliveries to view participating zip codes and sign up to send a delivery," de Grandpre adds.
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The snacks will be delivered between 7 a.m. and 7 p.m. from Monday 3/17 to Thursday 3/20, and you'll need to provide an address and choose a two-hour window for delivery. You can also leave an optional personal note, professing your undying love -- or whatevs inappropriateness you want to pen.
If the messenger misses your target recipient, they'll leave the snacks behind and donate the flowers to a nursing home. Awwwww.