Kindness comes in many guises, and starting today, via bike messenger is one of them. To promote the upcomingBicycle Film Festival (BFF)
, KIND snacks will be delivering free gifts via cycle to 1,000 unsuspecting Miamians.
The best part is, you can go online and order a flower and a yummy duo of KIND bars for your significant other, your gram, even your worst enemy (call it taking the high road). Because who couldn't use a happy surprise?
The Bicycle Film Festival kicks off Thursday, March 20, at O Cinema, and the snack packs will be delivered right up 'till the day of. KIND is a sponsor of the fest, which is basically a cinematic ode to all things bike.
"Like the team at the Bicycle Film Festival, we recognize the health and environmental benefits of cycling, and so this partnership was a natural fit," says Marc de Grandpre, SVP of marketing at KIND.
Kindness plus bikes = random acts of snack.
"KIND was founded on the belief that unexpected acts of kindness go a long way. We created this delivery program to inspire people to spread kindness in their own lives -- sending someone a flower and personalized note is a simple way to put a smile on someone's face."
"Beginning March 13, people can visit KINDsnacks.com/kinddeliveries to view participating zip codes and sign up to send a delivery," de Grandpre adds.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
The snacks will be delivered between 7 a.m. and 7 p.m. from Monday 3/17 to Thursday 3/20, and you'll need to provide an address and choose a two-hour window for delivery. You can also leave an optional personal note, professing your undying love -- or whatevs inappropriateness you want to pen.
If the messenger misses your target recipient, they'll leave the snacks behind and donate the flowers to a nursing home. Awwwww.