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Grolsch Promotes Miami Artists with "G-Spot" Project and Bike Ride

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At long last, the mysteries of the G-spot are finally revealed.

"G-Spot: Get the Green Light" is currently exhibiting at ten different venues in Miami. The unique and interesting partnership between a corporate sponsor and local commissioned artists is rare during Art Basel. It is a further testament to Miami's commitment of promoting locals. What's going on here? Are Miami artists poised to gain further international respect?

We caught up with curator Claire Breukel to explain.

Cultist: Interesting how Grolsch is featuring local

artists during Basel, when the focus is usually on non-Miami artists.

Can you expand or comment?
Bruekel: It is a very brave

step for a sponsor to support a project that is specific to Miami. It

will, however, bring Miami out to a public space with work that is not

commercially driven. I'm adamant that Miami artists need a platform to

show their work that is not affiliated with commercial concerns.


as a sponsor is supporting a project that commissions artists to make

work without the pressure of space restrictions, sales restrictions and

in direct interface with the audience (most of the projects are in

public space). We have also commissioned Miami-based writers to write

about the works as well and probably the most exciting part is Wet Heat TV created a short film of the project so we have brilliant documentation of each artwork.

What is your role as curator?
I conceptualized the project

with Marjanne Kalf from Grolsch and then reached out to the artists to

participate and worked with them and the venues to see the projects

through. I'm also the "everything" person: liaising with venues, press,

making labels, writing, uploading content, proofing, etc. It has been a

huge task and a lot of fun!

Loriel Beltran "Getting the Green Light" 78 NW 24 St,

How did you choose the artists to commission, or did they apply?


the theme of the project, "Get the Green Light," and the concept that the

work is commissioned and that the pieces are site responsive, I reached

out to artists whose work I admire for pushing concepts pertaining to

audience interaction.

So, many of the works are interactive?

of the works are participatory. For instance, Kerry Phillips' work

involves text messages; Kyle Trowbridge is a Quicky Code; Tom Scicluna's

is cases of beer that can be consumed (at some point); TM Sisters have

created a backdrop to be photographed in front of; Loriel has recreated

two benches with adverts that actually invite you to sit and "Loiter."

Also, Pachi Guistinian has translated the word "Hello" into a visual

light piece (following the sound pattern of her voice) and Domingo

Castillo has created street posters which... well these you will have to

find yourself.

Domingo Castillo's "Untitled" Street posters around Dimensions Variable

Any of the ten exhibits like a must-see?? Why?


Lee-Chun's "Head in the Clouds" is on the rooftop of Grand Central. It's

not to be missed because it can't be missed. It's a life size sculpture

on the roof of the venue.

Susan Lee-Chun's "Head in the Clouds" a sketch of Rooftop installation at Grand Central

How about the venues? Why and how did that come together?


venues are varied. Some artists had a place in mind, some are Grolsch

venues and wanted to participate in the project. Some were just very

cool spots such as the Historic Alfred Du Pont building and Dorsch


Kerry Phillips's "Text Messages" Series of framed pen & ink drawings at Alfred Dupont Building

Can you talk about the bike ride?


bike ride is led by artist duo the TM Sisters. There's something

special about experiencing Miami from the vantage point of the streets

and from the viewpoint of two artists who live and work in Miami. They

have exhibited extensively abroad and still choose Miami as their home.

Who can ask for better tour guides than that? You also can't ask for a

better art experience than in Design District, Wynwood and Downtown.

That's the real deal right there!

TM Sisters "I Can't Wait" at Electric Pickle
Anything else?


the finale of the project is that people get to vote for their favorite

work, again inviting audience participation and activating people to

interact with artwork. Check it out on www.gspotartproject.com

Tom Scicluna's "The Four Hundred Dollar Grolsch Project" at the Stage. Drink up.

Perhaps the best way to see this exhibit will be by bike. The

G-Spot Bike Tour on Saturday, Nov. 26, is a free group ride with

dynamic art duo the TM Sisters playing docent. Don't miss it. It will be

like Critical Mass fucked Second Saturdays. 

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