Considering how much it costs for cable these days , it's about time the networks started giving us something in return. So rejoice about this Sunday's Latin-themed shindig at J Riggs Gallery, with free food, free drinks, and free swag -- and it's all on the FX Network.
The party revolves around The Bridge, a new show starring Academy Award nominee Demian Bichir and Diane Kruger as two detectives tracking a serial killer across the U.S.-Mexico border. FX sponsored a mural contest to celebrate the show's Hispanic-American mashup theme, and the block party of sorts will honor the winner.
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The winning artist, Jeff Dekal, born and raised in South Florida, has a pop art, graffiti-esque style. Entrants in five cities (Miami, Chicago, Los Angeles, New York and Houston) were tasked with creating a concept that celebrated the collaboration and connection between the Latino and American cultures.
"We were deciding on some different tactics to help promote the show. We discovered that there's obviously an audience for the show within the Hispanic community. Art is such a huge part of appreciating and understanding that culture," says Kenya Hardaway, the VP of Integrated Promotions at FX.
"We wanted to reach out to artists in that community -- we asked them to interpret the themes tied to the show and we would create the winner's original piece as a mural," Hardaway says.
The celebratory party will feature tamales, drinks, live music and giveaways galore -- all with a Latin flair. And attendees will get a good look at the mural design.
While Dekel won't be painting the actual mural, it's his design that's going up -- and he's getting $1,500 for his trouble. Meanwhile, you're getting good eats.
"The show itself is set on the border between El Paso and Juarez, and it's set where a detective from the U.S. and a detective from Mexico are working together to solve a crime. It's really about the collaboration of people from two different worlds, what they do and how they approach the technique of solving this crime," Hardaway said.
"We got some amazing artistic pieces that came from it. The translation of how people see the collaboration, how they see themselves working into the world and how they see the fusion of the two different cultures coming together -- we had some great work."
Dust your shoulders off, South Florida -- you've got talent.
The party is open to the public and runs from noon to 3 p.m. on Sunday at J. Riggs Gallery. The show itself premieres on FX on Wednesday, July 10, at 10 p.m.
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