For a movie we're all probably going to see anyway, the promotion for Brüno is kind of getting annoying and ubiquitous. From landing ass up on Eminem at the MTV Movie Awards, to appearing nude on the latest GQ cover, to showing up in Barcelona yesterday in an anatomically correct bull suit, you'd think that Sascha Baron Cohen is selling an out-and-out "let's all laugh at the weird Euro-gays" movie, without a hint of the smart comedy it probably is.
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