Coral Morphologic and MIA Skate Shop Launch "Coral City" Skateboards at Gramps

The Magic City. Vice City. Paradise Lost. The 305. Miami has a lot of nicknames and most locals love them. There is nothing short of cool in the four nicknames listed above -- vices, magic, numerology. These are all things that we enjoy.

But now there is a new name that's being pinned on the city in the sun, and it's one with a bit more of a natural vibe to it: The Coral City.

According to the aquaculturalists at Coral Morphologic, because Miami is built on dead coral, with buildings composed of fossilized coral facias and colonies of coral living around our shoreline, it only makes sense to rebrand the town as the Coral City. And how are they spreading the word about this initiative? By joining up with MIA Skate Shop, making coral printed decks, and throwing a top-shelf soiree at the every oceanographic Gramps in Wynwood.

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Travis Cohen is a writer for Miami New Times and covers subjects ranging from arts and architecture to marijuana and monkeys with herpes. He graduated with honors from Vanderbilt University with a bachelor's degree in English in 2012 and began working with New Times shortly thereafter. He was born and raised in Miami.