Every year there's always the ridiculous cry that Art Basel's Miami Beach incarnation (and Miami's entire art scene) is all fluff and no substance, and that the art world is ready to pack up and leave. (For example: see Brett Sokol's hilarious piece for the New York Times.)
Fact is, the art world relishes all things celebrity and if they can use it for their advantage, god dammit, they're going to. And Miami Beach -- more so than its Swiss counterpart -- provides plenty of those opportunities.
You're a whore, art world. Own up to it.
That's not to say the seedy mix of art and celebrities is a bad thing. In fact, great things can come from such pairings (beyond just getting tons of press).