From pristine New Zealand comes Steinlager Pure, the new, "fiercely preservative and additive free" beer. The two types of hops used in the brew are "Nelson Sauvin", developed for its aromatic characteristics; and "Pacific Jade" for its highly intense flavor. Together, they create a beer with a light hop nose, clean, natural finish, and smooth flavor. The "pure" part also refers to Steinlager being produced using 10% less energy in the brewing process, harvesting rainwater for non-brewing purposes, and recycling, reusing, or value-adding more than 99% of solid waste generated. And the way to win a trip for two to New Zealand, in order to enjoy Steinlager Pure straight from the source, is to...
"describe the first moment" you "experienced its natural and
refreshing taste". The author of the "purest" narrative will win the
trip to New Zealand.
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Steinlager Pure is being released this month, in six-packs of bottles and slim-line cans for a retail price of $8.99 to $9.99.