Umami Burger to Relaunch Mayer Hawthorne's "Flashy but Classy" Burger
The Hawthorne Burger
Umami Burger's newest outpost, the convenient locale on Alton Road, is getting ready to whip out an old favorite to the menu -- and it's like music to our ears.
Singer-songwriter Mayer Hawthorne, in partnership with the Umami family, is relaunching his fancified burger item, "The Hawthorne." The Hawthorne comes back to the menu in celebration of his upcoming album release, Where Does This Door Go, scheduled to drop July 16.
The 30-something crooner is no stranger to the Umami family. So when he partnered up with the west coast gourmet burger chain to create his own masterpiece in October 2012, its praises came to no surprise.
Here is sample of Mayer Hawthorne's jazzy sound complete with a Mr. & Mrs. Smith-esque music video:
"We love that you can hear his music and eat his burger at the same time in an Umami Burger, with the chance of seeing him at the table next to you," says Adam Fleischman, Umami's Founder and CEO.
Hawthorne created the beast with Umami's culinary team to reflect a combination of the singer's personal style, signature cocktail, and his favorite menu items.
Built like a linebacker, The Hawthorne features cognac-infused parsnip puree, Umami's signature beef patty, cognac fondue sauce, hatch chiles and crispy hatch chile straws.
"I wanted to create something that was distinctly me and something I would want to order on every visit," says Hawthorne.
"My personal motto is "flashy but classy" and that's The Hawthorne. We nailed it."
The Hawthorne will be available for $13 at the South Beach location beginning July 16, the same day Where Does This Door Go is released.
Follow Alex on Twitter @ARodWrites.