The LeBron Burger Phenomenon at Oneburger

One Burger's "The Bron" Burger.
One Burger's "The Bron" Burger.
Photo by John Zur

LeBron James might not be able to

singlehandedly win an NBA championship, but the sentiment around

Miami is that he'll save the local economy.

Oneburger's "The Bron" burger is a

tasty place to begin this crusade, although it's still unknown whether

or not LeBron is receiving royalties for the lending of his name.

The $12.95 tribute to the reign of "King James" with the

Miami Heat turns things up a notch.

Construction of The Bron begins

with a kaiser roll. In the words of One Burger, "Kaiser is the

German word for KING. Also, Bron is crazy dangerous like Kaiser

Soze." Then comes the beef. In this case, Kobe beef to be exact.

Why Kobe beef on LeBron's burger? Because "Bron eats Kobe for

lunch. Make it a double and Bron eats Kobe for lunch and dinner."

Without requesting a temperature, my burger came out just the way I

like it, medium rare. So be sure to tell them to turn it into a

hockey puck if you so desire. Slap some Swiss cheese on top, as "Bron

likes his cheese, watches, chocolates, and bank accounts from

Switzerland." Then ask for an onion ring in anticipation of the championship

rings he'll win with the Heat, and we're almost there. Barbecue sauce

and mustard are added in good measure, and jalapenos turn this

burger's heat up as hot as Miami expects the Heat to be come this

fall with the addition of LeBron to D-Wade's team.

No word yet on if and when Chris Bosh

will get his own burger.

367 Alhambra Circle, Coral


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