Can Super Bowl Sunday be the only day of the year in which we actually look forward to commercials?
Each year, advertisers fall all over themselves trying to top each other for ratings, consumer approval and a coveted Clio award. Advertisers pay dearly for one of the 70 spots during the game. ABC reports that NBC is charging around $3.5 million dollars for 30 seconds of airtime. We did the math and figured that's $245 million dollars of ad revenue being generated by the game.
There are few surprises in the way of who's advertising -- car, food, and soft drink companies lead the way. Budweiser has the monopoly on beer, and GoDaddy will feature scantily dressed babes yet again. The biggest shock this year has been the leaking of commercials on the internet. Of the 70 spots, over a dozen have been released in advance, causing an insane amount of buzz. Leading the way are the Honda spot which sees Matthew Broderick recreating his role of boy wonder Ferris Bueller and a chorus of dogs barking the Empire Strikes Back theme for VW.
Quite a few food and beverage advertisers have also leaked their commercials. From goofy cops eating a healthy breakfast to animated polar bears cavorting, here's a preview of what you can expect to see on Sunday (oh, there's football too, right?):
In this spot, the Coke Zero delivery guy sneaks into the grocery for a Pepsi Max, the diet drink for men (??!!!???). Oops! He's won the jackpot -- a check and a visit from Regis Philbin. Looks like his Coke days are numbered.
BelVita Breakfast Cookies
Is it a cookie or a processed cheese spread? Possibly the worst name for a new product, this breakfast cookie is being introduced by two small town cops who have nothing better to do than harass bunnies and take a snack break.
When Jerry Seinfeld wants to be the first kid on the block to get the new Acura NSX, he bribes another guy with munchkins, sock puppets, a boat and...the Soup Nazi! Hey, Jerry -- no Acura for you!
Oikos Greek Yogurt
John Stamos learns a valuable lesson. Never come between a woman and her yogurt.
In their Crash The Superbowl contest, the chipmasters asked everyday people to make their own ads. Five finalists were chosen. Two will make the cut. Out personal pick is Man's Best Friend, where a Great Dane bribes his master to keep his yap shut about the whereabouts of a certain neighborhood cat.
Not only are those loveable computer-generated polar bears back, they're interactive. During the game, viewers will be able to vote on the ending of the commercial. You'll also be able to watch the polar bears watch the game -- live. Guess it's Coke's version of thePuppy Bowl
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Budweiser isn't releasing their commercials, but the beer giant usually serves up a few spots - some funny, some heartwarming. Expect to see Clydesdales at some point. Here's a spot that's going to be aired on Canadian television during the game.