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Sean "Diddy" Combs and Mark Wahlberg Launch AQUAHydrate, Judd Apatow Not Impressed

Diddy and Marky launch water.
Diddy and Marky launch water.
PR Newswire

Miami resident Sean"Diddy" Combs (that's apparently his serious business name) and Mark Wahlberg (who has long since stopped referring to himself as Marky Mark), have partnered to sell water.

But wait, folks! It's not just water -- it's a "revolutionary new performance water" set to "take over the beverage industry," according to a news release.

AQUAHydrate has actually been around for about a year.

Previously, the California-based company used athletes such as Yu Yumoto (XTerra World Champion), Erin Cafaro (Olympic rower), and Louis Vazquez (San Diego Chargers) to market its product to other athletes.

Now, it has turned to celebrities to peddle the product. Don't snicker -- Jennifer Aniston is successfully shilling for SmartWater.


Even though Combs and Wahlberg are actual partners in the company and will "oversee business strategy," the company has a real water mogul behind the

desk. AQUAHydrate's CEO is John Cochran, the former president of Fiji

Water.

So what is AQUAHydrate? It's water that's been filtered and then pumped up with a proprietary blend of 72 electrolytes and trace

minerals called ConcenTrace. Our favorite line: 

"We source our electrolytes and minerals from the mineral-rich marine regions of Utah to ensure quality and taste."

We

never got an "A" in geography, but we always figured Utah was

landlocked and, hence, had no "marine regions." 

Then we looked it up and

found that according to the U.S. Department of the Interior, there is, indeed, an "epicontinental

seaway

that

occasionally

extended

from

northern

Utah

eastward

to

central

Iowa

and

from

the

Gulf

of

Mexico

northward

to

the

Arctic

Ocean." It dates back to the Cretaceous period, which predates Sean Combs's original nickname, Puff Daddy.

Though we were impressed by learning something new because of

AQUAHydrate, apparently Judd Apatow is not. Here's his snarky Tweet:

Sean "Diddy" Combs and Mark Wahlberg Launch AQUAHydrate, Judd Apatow Not Impressed
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Follow Laine Doss on Twitter @LaineDoss and Facebook.

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