More beer is not only finding its way into Miami, but also more efficiently into your mouth during sporting events. And it doesn't even require you to leave your seat. The season may have ended with a crappy record and next year promises more of the same, but at least there's this.
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Basically it works by tweeting at the Twitter handle @beerme with your seat number and a request for a cold, canned brew. A vendor armed with beer and a tablet computer then magically appears by your side and you pay with cash or credit card. There's no extra charge either. The average wait is anywhere between five and seven minutes.
The system debuted during the Dolphins-Vikings game on December 21 without much fanfare. But it was during the Jets game last Sunday that spectators became aware of the newest convenience coming out of Sun Life Stadium.
This latest marvel of human technological achievement is actually a collaboration between the Dolphins, Centerplate (the stadium's concessionaire), Anheuser-Busch, Twitter, and Appetize, which is a tech vendor that develops point-of-sale apps for smartphones.
There are some caveats, of course. For one, the Dolphins having a contract with A-B as their sponsor means that you only get their beers such as Budweiser and Bud Light. Obviously, craft beer fans in Miami won't like this. But according to Sports Business Daily, it was A-B who originally proposed the idea as a way to make ordering food and beverage easier.
And second, it only works for fans sitting in sections 151 and 153. But the Dolphins are hoping to expand the program. Dolphins Senior VP and chief technology officer Tery Howard also told Sports Business Daily that although she wants to keep it low-key for now to first test its effectiveness, the system could expand next season to include more seats and more menu items.
By that time, maybe Howard will consider including local craft beers. Before this happens, local brews must first be sold inside the stadium.
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