As our sisterHouston Press blog reports
The Physicians Committee for Responsible Medicine is running a
television ad that comes right out and says it: McDonald's food is so
unhealthy it can kill you. The ad opens with an obese man on a gurney
in the morgue, a half-eaten burger in his dead hand. As his widow
cries, the screen turns red and golden arches appear along with the
phrase: "I was lovin' it."
The folks at McDonald's are
apparently upset. Spokeswoman Bridget Coffin -- I mean Coffing -- calls
the commercial "outrageous, misleading and unfair to all consumers."
Gee, just like the commercials for McDonald's!
The Physician's Committee put out the following statement in response to Coffing's whine:
"Studies, including one from the U.S. Department of Agriculture, show
that people who consume fast food are at a higher risk of obesity, a
key risk factor for heart disease. Regular consumption of high-fat,
high-cholesterol foods increases the risk of heart disease, and studies
have found that even a singly fatty meal can raise blood pressure,
stiffen major arteries, and cause the heart to beat harder."
The ad has already run in Washington DC, and is being planned for
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Houston, Chicago, Detroit, LA, Memphis...and Miami! We are honored, and
look forward to the commercials -- assuming our local media isn't too
cowardly to air them.