Lulu’s Nitrogen Ice Cream Recognized in National Ice-Cream Campaign

As a kid, most of us remember when Mom or Dad said to chill on having too much ice cream. But now, the days of skimping on sweet treats are no more (and that's not just because we've reached adulthood). 

In a promotional campaign for its new toothpaste for sensitive teeth, Tom's of Maine has 
designated Lulu's Nitrogen Ice Cream, along with 13 other shops nationwide, as an ideal location for those with delicate, tender teeth to snag a treat. The company outlined the various shops, including Lulu's, that are conscious of sensitive-teeth suffers, coining it a "sustainable ice-cream trail."

"We have always valued and celebrated small businesses that operate sustainably," says Lindsay McPherson, senior brand manager at Tom's of Maine. "Lulu’s stood out to us for its dedication to crafting ice cream using locally sourced ingredients and a commitment to helping its employees and the community. We actually found that’s a rare combination, and we applaud Lulu’s for their vision and business practices."

According to Tom's of Maine, the shop was recognized for using no artificial ingredients, sourcing local ingredients, and giving back in ways such as training all employees in personal finance and social entrepreneurship. The business' very own adopted cow, Lulu, might have helped too.

"It is exciting for us to be part of this because we are able to show people with sensitive teeth that they too can enjoy our delicious treats," says Luisa Santos, founder of Lulu’s.
For Lulu's first-timers, assistant manager Danielle Peterson recommends three scoops of cookies-and-cream inside an Oreo waffle bowl with extra Oreos, waffle bits, and graham crumble. Santos, on the other hand, suggests one of the shop's seasonal fruit flavors made with local produce.

"Right now, I'm on a passionfruit kick," she says, "always with a waffle and graham crumble."

"Now you don't have to pass up one of summer's greatest treats," McPherson says. "We hope people will enjoy trying out the ice-cream trail and supporting local small businesses along the way who think about sustainability and the community." 

If you're up for the challenge, Lulu's shared its strawberry sorbet recipe with New Times, and it's easier to make than you think. Collect fresh strawberries from a local farmers' market. Then make simple syrup by mixing bottled water and sugar. Purée the strawberries in a blender or food processor, and pour the simple syrup until desired sweetness is reached. Do a quick taste test and freeze it. 

In the meantime, as July marks National Ice Cream Month, Tom's of Maine's summer trail will be promoted through September, but a map detailing all 14 shops will be available year-round. Other stores highlighted on the trail include Sweet Republic Ice Cream in Phoenix, Honeysuckle Gelato in Georgia,  Black Dog Gelato in Chicago, and Blue Marble Ice Cream in Brooklyn. For more information, visit tomsofmaine.com.

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