Parlez vous Cognac?
Oui, je parle Conjure.
Get with the program.
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SHOW ME HOW
Ludacris has his own brand of Cognac, he has partnered with Birkedal Hartmann to create it, it debuted in Miami and Atlanta, and this Super Bowl season, he'll throw a weeklong party at a Miami Beach mansion dubbed the House of Conjure to celebrate.
The schedule of events we found online includes celebrity poker ("no fans allowed"), trade and influencer dinner nights, a game-day watch party, and four breakfast-centric, DJed afterparties that don't start until 3 a.m.
How many cases of Conjure will Ludacris go through in a five-day period? We will keep you posted as we get more details.