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Ludacris Gets Miami Liquored Up With Super Bowl House of Conjure

Ludacris on the second floor of the House of Conjure.
Ludacris on the second floor of the House of Conjure.
Jacob Katel

What happens when one of the world's biggest names in rap starts a liquor company, launches in Florida, and rents a mansion on Miami Beach for the week of Super Bowl?

Ludacris' House of Conjure on Miami Beach, just across the channel from the Fontainebleau kicked off a week of festivities yesterday with a tour of the joint for the media.

Conjure is the signature cognac that Chris "Ludacris" Bridges teamed up with French veteran Birkedal Hartmann to produce.

Here's a look at the efforts to which they've gone to promote it.

Ludacris talks about going to Cognac, France to work with the Birkedal Hartmann master blender to create Conjure.

Getting to the mansion.
Getting to the mansion.
The bar.
The bar.
Conjure bottle, Fontainebleau background.
Conjure bottle, Fontainebleau background.
Liquor and poker table.
Liquor and poker table.
Ludacris with big bottle of Conjure.
Ludacris with big bottle of Conjure.
Chris Bridges
Chris Bridges
Ludacris Gets Miami Liquored Up With Super Bowl House of Conjure
Ludacris Gets Miami Liquored Up With Super Bowl House of Conjure
Ludacris Gets Miami Liquored Up With Super Bowl House of Conjure

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