Lime Fresh Mexican Sues Lime Truck: Lime vs. Lime
Our sister publication, OC Weekly, broke the news that Lime Fresh Mexican Grill, the Miami-based chain that's slowly taking over South Florida with nine locations and more to come, has filed a trademark infringement lawsuit against Irvine California's Lime Truck.
It all started when The Lime Truck was in Miami to tape the finale of The Great Food Truck Race. While Lime Truck owners Jason Quinn and Daniel Shemtob were busy trying to win the race by attempting to outsell Cleveland's HodgePodge Truck, they apparently caught the attention of Lime executives.
According to the lawsuit filed on June 10 in South Florida District Court, The Lime Truck parked within one mile of a Lime Fresh Mexican Grill on June 4, parked "just yards" from a Lime Fresh Mexican Grill on June 5, and parked within two miles from the restaurant on June 6.
The lawsuit also claims trademark infringement, stating that Lime Fresh Mexican Grill has obtained a U.S. trademark for "LIME", "LIME and Design" and "LIME FRESH MEXICAN GRILL" for use in connection with "take out restaurant services and restaurant services."
Tha's funny, because we didn't know you could trademark a fruit. Not only that, but when we Googled "Lime Restaurant Florida," we came up with quite a few. There's:
And probably 90 percent of restaurants in Key West have the word "Lime" in it, like:
Here is the full lawsuit:
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