Le Macaron, the Sarasota-based French pastry shop, is opening several locations in South Florida over the coming weeks.
According to the Bradenton Herald, the small chain started franchising its stores about two years ago and has grown exponentially since then.
Le Macaron now has nearly 20 locations throughout Florida and Puerto Rico, and is planning another two dozen shops in South Florida, as well as Phoenix and Las Vegas. Miami-Dade is a particular goal for the company that specializes in the little French delight.
New locations in Miami-Dade include Dadeland Mall. The 150-square-foot store will open in March next to Balans on level two of the center's terrace dining wing. The mall has also added Texas de Brazil and Basil Thai to its roster of dining options.
Le Macaron also plans on opening shops at 260 Crandon Blvd. in Key Biscayne and in South Beach on Pennsylvania Ave. The company's expansion also includes the rest of South Florida, with stores planned at City Place in West Palm Beach, the Promenade in Coconut Creek, and the Shops at Pembroke Gardens in Pembroke Pines.
Le Macaron offers a range of croissants, pain au chocolate, Madelines, chocolates, and more -- all available for take-out or dine-in, but macarons are their mainstay. The sweet shop offers Parisian-style macarons made from scratch with no preservatives, artificial colors, or artificial flavors, and gluten-free. Some of the more exotic flavors are basil white chocolate, rose petals, Colombian coffee, lavender white chocolate, gingerbread, and Sicilian pistachio.
These pastel-colored cookies, made from almond flour, are more than a mere treat in their native France. In Paris, macarons are sold in high end boutiques and department stores, packaged as carefully as a diamond ring. Giant-sized versions are offered in the myriad cafes that line the streets, and locals and tourists both set out on expeditions in search of the best macaron.
Looks like Miami's seeing its own version of macaron fever. Parisian patisserie La Duree, which offers everything from chocolates to candles in its cafes and boutiques in France, opened its first Miami location in February 2014, with people lining up on Lincoln Road to get a taste of Europe in a bite-sized rainbow-hued morsel.
Macarons are also offered at Atelier Monnier and Janette & Co. Macaron and French Pastries, and can be found at French bistros and high-end restaurants like Villa Azur and Semilla Eatery & Bar, where the treats are fashioned to look like whimsical tiny sliders.
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