Jugofresh to Open in Downtown Whole Foods Market

Jugofresh will open inside Whole Foods Market.
Jugofresh will open inside Whole Foods Market.
Courtesy of Jugofresh

When Whole Foods Market opens its newest location in downtown Miami (299 SE Third St.) on January 14, shoppers will not only be able to purchase sustainable seafood, local produce, and prepared foods.

They can get their Jugofresh juice fix at the cold-pressed juice bar's very own store-within-a-store.

See also: Whole Foods Market Opening in Downtown Miami

A partnership between Austin, Texas-based Whole Foods Market and Jugofresh, will allow the locally-owned company to set up its own mini-store right in the middle of Whole Foods.

Matthew Sherman, owner of Jugofresh, says that, "This is an exciting time in our evolution as we get the opportunity to partner with brands such as Whole Foods Market who have been driving the conscious health food movement for years."

Although there are no set plans announced to bring Jugofresh to other Whole Foods Markets, don't rule out an expansion of the brand. Since catching the eye of WFM's corporate offices, the company has begun looking forward to bringing fresh, local juices and vegan foods to Miami. "This partnership is really a win-win for our newest store in Downtown Miami and we're really excited to give our customers what they've come to not only love, but expect: local, fresh and clean products," said Whole Foods Market store team leader Jeff Deramo.

The Jugofresh "shop" will be located inside WFM's main entrance, and will be easily identified by fans of the juice company with stainless steel embellishments. The store-within-a-store will offer juices, smoothies, and grab-and-go vegan foods curated by chef Darren Laszlo. In addition to the same menu as the other four locations throughout the city, this Jugofresh promises some unexpected twists.

According to Jugofresh's Matthew Sherman, the Whole Foods location will feature "some made-to-order shots such as wheatgrass and/or sprouts and a 'mash-up bar' that will include house-made nut butters that are upgraded with protein, house-made chia puddings, house-made probiotic enhanced coconut yogurts, house-made granolas, and fresh fruit. These are the perfect pre and post workout snacks, ranging from $6-9."

Jugofresh came onto the Miami scene in early 2012, when Sherman opened the first location in Miami Beach. Since then, it's opened an additional three locations, including a shop in Wynwood, which garnered national attention when Beyoncé posted a photo of herself posing by a mural on Instagram.

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