It's a fact. People flock to IKEA as much for the store's meatballs and gravlax as for inexpensive furniture pieces with impossible-to-pronounce names.
Now IKEA has made it easier for shoppers to love its cheap Scandinavian meals by remodeling its in-store restaurants. The eateries have been redesigned to feature three unique eating zones.
The first area is dedicated to people who want a quick bite before heading to the real task of furniture shopping. The second is a family-oriented dining area.
The third is the most intriguing. Named Fika, Swedish for "to have coffee," it's a living room-like setting for lounging with a cup of joe. This is one of those "Why didn't they think of it before?" moments where a furniture store filled with sofas and tables finally meshes with its restaurant-in-a-store. One imagines the Fika lounge filled with weary people waiting for their significant others to finally make up their minds between the tangerine or the lime throw-pillow covers (a steal at $3.99 each).
IKEA is celebrating the revamp all weekend with a series of giveaways and events at all of its locations, including Miami.
A ribbon-cutting ceremony for the grand reopening will take place this Friday, April, 29, at 5 p.m. The first 100 visitors at the restaurant, beginning at 5 p.m., will receive mystery prizes, including food and gift cards ranging from $5 to $100 in value.
From 5 to 8 p.m., IKEA will offer a three-course meal for $6.99 that includes meatballs, soup or salad, and dessert.
This Saturday, April 30, the first 30 people in line at the store opening at 9 a.m. will receive a free IKEA goodie bag filled with organic products from the store's Swedish Food Market ($45 value). The next 100 people in line will receive mystery prizes ranging from $5 to $100 in value.
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In addition, diners will be able to enjoy a Swedish breakfast for $1.49. For lunch, a chicken and veggie plate
This Sunday, May 1, IKEA will host an all-you-can-eat brunch from 9 a.m. to 2:30 p.m. for $9.99 for IKEA family members and $12.99 for nonmembers. In addition, the first 100 people in line at the store's opening at 9 a.m. will receive a mystery prize worth $5 to $100.
Now if IKEA can only make its furniture easier to put together.