Remember when a bright-pink truck rolled into Miami this past February? Well, it's back. Stocked with Hello Kitty-inspired desserts, drinks, and souvenirs, the mobile café expects to draw thousands of fans eager to snag limited-edition treats this weekend.
From 10 a.m. to 8 p.m. Saturday, July 8, the Hello Kitty Cafe will be parked outside Dolphin Mall near the Cheesecake Factory and Texas de Brazil. Splashed in larger-than-life illustrations of the iconic white cat and multicolored cookies, cupcakes, and candies, the truck will be next to impossible to miss.
Find an array of sweets such as cookie sets and rainbow macarons, along with pink bow-shaped bottles of water. Besides selling food, the truck will also offer Hello Kitty swag such as coffee mugs, T-shirts, and signature bow headbands.
Though the brightly hued van with hot-pink bows on its hubcaps has been on the road since October 2014, it first appeared in Miami-Dade in October 2016 at Dadeland Mall. Five months later, this past February, it visited Dolphin Mall. It's similar to standalone Sanrio stores found in malls across the nation. However, the mobile version sells only Hello Kitty-related items instead of other animated characters.
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Created by the folks at Sanrio, a Japanese company that specializes in the "kawaii" (cute) segment of Japanese pop culture, the truck premiered in 2014 at Hello Kitty Con, a convention devoted to the beloved fictional cat. Last summer, Sanrio opened a yearlong pop-up Hello Kitty Cafe in Los Angeles.
If you can't make it to Dolphin Mall this Saturday, don't worry: According to reps, the truck tries to visit cities, including Miami, about every six months.
Lines are expected to be long, so plan accordingly. For more information, visit facebook.com/events.