Doritos Loaded: Miami Gets an Exclusive First Taste
Oh thank heaven -- for Doritos.
We all love Doritos. And why not? They're everything right with the world -- cheesy, spicy, and salty with a satisfying crunch. But what happens when you take the tortilla chip away and substitute a nugget of molten cheese? Is it gooey nirvana?
Miami will be one of the first cities in the nation to find out when 7-Eleven offers a first taste of its new Doritos Loaded to the Magic City. For the uninitiated, Doritos Loaded is a product soon to be launched at 7-Eleven stores. Described as "warm melted cheese, encrusted with bold Doritos Nacho Cheese flavor," the snacks are basically cheese nuggets rolled in crushed Doritos. According to Time magazine, a four-pack will cost $1.99.
Doritos and 7-Eleven are rolling out these babies in a select-city tour, with the first being Dallas, the home of 7-Eleven's headquarters.
On Tuesday, June 24, "The Doritos Loaded Lounge" will head to two Miami-area 7-Eleven locations, where Doritos fans can hang out, win swag, and be the first on their block to try the new Doritos Loaded -- and, of course, tweet about the experience to @7Eleven with hashtag#DoritosLoaded .
In fact, people are already tweeting about Doritos Loaded. @WinDog compared the experience to a cheesy hush puppy triangle:
— Doug Boehner (@windog) June 17, 2014
7-Eleven is likely hoping to strike gooey gold with Doritos Loaded in much the same vein as Taco Bell did with Doritos Locos tacos, which became the most successful product in the fast-food chain's history, surpassing more than $600 million in sales since March 2012.
Want to try them? Of course you do! The events are free, but you'll have to RSVP at facebook.com/7Eleven to secure a spot (and some Doritos Loaded):
Tuesday, June 24, from 10 a.m. to 2 p.m.
1650 NW 20th St., Miami
Tuesday, June 24, from 5 to 9 p.m.
10520 SW Eighth St., Miami
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