Back in December, Short Order announced that Latin Burger would acquire the CheeseMe name. Ever since, CheeseMe by Latin Burger has been on the road selling grilled cheese alongside macho burgers and tacos.
Now some CheeseMe partners are demanding Latin Burger stop using the name. And they plan to send out their own truck next month.
It named a guy named Felix Bendersky, as the one who should be running CheeseMe.
Indeed Bendersky has control of CheeseMe's Facebook account, as well as the original CheeseMe truck,
which he said he received "badly vandalized." He plans to have CheeseMe back on the road within two weeks.
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SHOW ME HOW
The most recent CheeseMe Facebook post confirms this, "Often Imitated never duplicated. The Orig CheeseMe Truck returns Feb 5.
Watch for details. Dont be fooled by fake CheeseMe trucks."
Short Order will keep you posted regarding updates.