There are bad ideas, very bad ideas, unspeakably horrible ideas -- and then there is Burger King's Flame,
a men's cologne being touted as "the scent of seduction, with a hint of
flame-broiled meat". The fragrance is currently being sold in New York
and online for $3.99, and though the aromatics of cheap beef patties
may not prove enticing to the gals, users need never again worry about
lack of company -- Flame, after all, is pretty much guaranteed to
attract lots of attention from neighborhood dogs.
--Lee Klein