Burger King Dethrones Creepy Mascot
recent Miami Herald article reports that Burger King is planning a major overhaul of its image and menu, attempting to appeal to a broader spectrum of people, including women and families.
What's the strategy? Be more like rival McDonald's!
New menu items will include mango smoothies, Asian chicken salads, yogurt parfaits, oatmeal, chicken wraps and a burger on a brioche. If it sounds familiar, it's probably because McDonald's has most of these items on its menu, already.
The King is also planning a major renovation of stores, something that McDonald's is already doing in certain states.
In any event, we're looking forward to seeing less (much less) of that creepy Burger King, like in this commercial where he apparently has a pillow fight in bed with the Village People:
Get the Food & Drink Newsletter
Our weekly guide to Miami dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.
More Food & Drink News
- Bento Boxes Are For Masochists
Tue., Mar. 1, 8:00pm
Fri., Mar. 18, 8:00pm
Sat., Mar. 19, 8:00pm
Tue., Mar. 22, 8:00pm
- J. Wakefield Brewing Anniversary Party: Wakestock Features 70 Rare Beers
- Five Best Places to Eat at the Miami International Boat Show