"Free Ben & Jerry's" just might be the happiest phrase in the universe.
The Vermont-based ice-cream company that believes treating people well is as important as making a great product, has a long history of giving away its frozen goodies. It began with the first Free Cone Day in 1979 when the two friends and partners celebrated surviving their first long winter selling ice cream -- while it was snowing! When the partners realized they could actually sell ice cream year-round in Burlington, they thanked their customers in the sweetest way possible -- by giving away the store!
Not only does the company still celebrate Free Cone Day annually, but it also conducts ice-cream tours where company representatives drive around the United States on a single mission -- to hand out free ice cream.
This year, the Ben & Jerry's truck is returning to Miami on its quest to make people smile (because, really, the
only thing better than free ice cream is hugging a puppy).
truck, which was supposed to launch in Miami today, is having some
maintenance done, so the first day Miamians will see the truck out and
about will be this Monday, April 8. Where will the B&J truck be? You decide!
Just follow the truck on Twitter @BenJerrysTruck and ask
them nicely to bring free treats to you. Do you want an afternoon FroYo
break at the office? Is your kid having a birthday party and this would
make the most awesome surprise ever? Just let them know using hashtag
We're not sure of the flavors, but we hear the truck will focus on Ben & Jerry's new Greek frozen yogurt line and will hand out cups of Baanana Peanut Butter
and Raspberry Fudge Chunk FroYo. In addition, Liz Lemon
might drop by (in cone form).
It works! We've already asked the
good people of Ben & Jerry's to stop by the Miami New Times offices. If you're in the neighborhood, drop by for some free
ice cream this Monday, April 8, at 2 p.m. Our address is 2750 NW Third
Ave. in Wynwood.
The Ben & Jerry's truck is also looking
for one high-traffic spot to spend the day Tuesday, April 9, for
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Free Cone Day. Know of a good place? Tweet them now!