Watch the above video and you'll notice that Miami based international culinary personality Ingrid Hoffman has something more than milk stuck to her lips. According to a spokesperson for the Got Milk? campaign "the milk mustache is a combination of lowfat milk and other lowfat dairy products."
Pressed as to what other products are added to the milk the spokesperson said "That I cannot tell you, it's a secret."
The Got Milk? campaign is a public outreach from the Milk Processor Education Program, otherwise know as MilkPEP, a DC based group "funded by the nation's milk processors and committed to increasing fluid milk consumption," according to their website.
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Ingrid Hoffman is the newest milk mustache personality in the campaign, and according to a press release to celebrate Hispanic Heritage month (September 15 - October15) she'll be "educating Latina moms on how to transform an ordinary family dinner into a nutritious and fun fiesta with low fat milk!" Sounds exciting.