Watch the above video and you'll notice that Miami based international culinary personality Ingrid Hoffman has something more than milk stuck to her lips. According to a spokesperson for the Got Milk? campaign "the milk mustache is a combination of lowfat milk and other lowfat dairy products."
Pressed as to what other products are added to the milk the spokesperson said "That I cannot tell you, it's a secret."
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The Got Milk? campaign is a public outreach from the Milk Processor Education Program, otherwise know as MilkPEP, a DC based group "funded by the nation's milk processors and committed to increasing fluid milk consumption," according to their website.
Ingrid Hoffman is the newest milk mustache personality in the campaign, and according to a press release to celebrate Hispanic Heritage month (September 15 - October15) she'll be "educating Latina moms on how to transform an ordinary family dinner into a nutritious and fun fiesta with low fat milk!" Sounds exciting.