Subject:

Marketing

  • Blogs

    March 11, 2014

    Florida Hopes to Set Record for Spring Break Visitors This Year

    Florida may lag behind other states on several more important scales, but when it comes to attracting drunk college kids and other tourists during this time of year, we're still king. According to USA Today, Florida appears ready to shatter its previous records this year for most visitors to the s ... More >>

  • Blogs

    October 15, 2013

    Rick Scott's Top "Let's Get To Work" Donor Just Laid Off Almost 500 People

    Bill Edwards is one of Rick Scott's top individual donors. He dropped a $500,000 check to Scott's "Let's Get to Work" reelection PAC. Ironically, almost 500 of his employees will not get to work soon. One of Edwards' companies, Mortgage Investment Corp., abruptly announced yesterday it's laying off ... More >>

  • Blogs

    August 29, 2013

    New Times Summer Intern David Dubrow Dies After Connecticut House Fire UPDATED

    David Dubrow, a 21-year-old Miami native who spent this past summer interning at Miami New Times, has died after sustaining injuries from a house fire in Norwalk, Connecticut, last Sunday. He passed away around 1 a.m. Wednesday.

  • Blogs

    December 7, 2012

    Beer Me Wins Hatuey Beer's Art Contest

    In what might go down in history as the best title of all time, artist Adbul Delgado's Beer Me has been designated as the newest marketing image for Cuban beer brand, Hatuey. The brew, whose roots run back to 1920s Cuba, was recently revived by Bacardi. Back in their heyday, Hatuey would hire artis ... More >>

  • News

    November 22, 2012
  • Blogs

    August 14, 2012

    Hatuey Seeks Artists for Marketing Campaign

    Back in the 1940s and '50s, the tropical island of Cuba was home to thousands of artists and musicians. Writers and movie stars traveled there to sun on the beaches and play in the nightclubs. During that time, a local beer named Hatuey sought out some of those talented artists to work on its advert ... More >>

  • Blogs

    May 3, 2012

    Michael Jackson Lands Posthumous Deal With Pepsi

    Time flies. It's been nearly three years since Michael Jackson died at the hands of Conrad Murray, the result of too much propofol and respiratory arrest. From concerts to network specials, Jackson's death triggered a seemingly endless stream of posthumous tributes. None, however, came in carbon ... More >>

  • Blogs

    January 17, 2012

    Pollo Tropical Celebrates National Soup Day on Wednesday With $1 Soups

    ​It's good to see restaurants take food holidays seriously, especially fast food chains like Pollo Tropical when they offer $1 cups of soup all day to celebrate National Soup Day. To take advantage of this deal, a customer has to say, "Happy Soup Day!" to the cashier and you pay only one buck for ... More >>

  • Blogs

    April 21, 2011

    Latin Burger Tops in Twitter Followers, GastroPod #2, Fish Box #3

    Jefe's owner Jack Garabedian tweets to attract customers.Food truck owners in Miami are an entrepreneurial breed. These men and women don't really have a typical profile. Some are chefs looking to start their own kitchen. Others are restaurant owners looking to start a supplemental mobile oper ... More >>

  • Blogs

    January 11, 2011

    Police Suspect Missing Mom Lilly Aramburo May Have Been Killed

    Miami-Dade Police​More than three years after she went missing, Miami-Dade Police investigators believe Lilly Aramburo was a victim of foul play. At least, that's what an updated missing persons flyer seems to indicate. New Times wrote a cover story about the young single mother's June 1, 2007 dis ... More >>

  • Calendar

    November 25, 2010
  • Blogs

    November 9, 2010

    More Restaurant Mottos!

    Short Order occasionally takes time out to share our considerable marketing expertise with those who may or may not need our help. It's admittedly a specialized marketing expertise, one that focuses solely on providing memorable mottos that brand restaurants with a strongly identifiable concept. We ... More >>

  • Blogs

    November 3, 2010

    Miami Sends First Former Reality TV Contestant to State House

    ​Voters in district 115 last night hired a man to represent them in the state house who had previously been fired by none other than Donald Trump. Yes, with the election of Jose Felix "Pepi" Diaz, Florida's legislature now includes a former reality TV contestant. At least he starred in a somewhat, ... More >>

  • Blogs

    June 16, 2010

    Commission Renames Miami-Dade "Wade County" for One Week in July

    ​Miami's rainmakers are stopping at nothing to keep Dwyane Wade in town. In May, the Miami Heat and a slew of corporate sponsors launched an online campaign -- wewantwade.com -- to convince the NBA MVP from fleeing to another team when he becomes a free agent in July. The website encourages reside ... More >>

  • Blogs

    June 4, 2010

    Behind Restaurant Tweets, Part Two

    ​Since it opened in Midtown Miami, Sugarcane Raw Bar Grill has been well known in the local "twitterverse" for its interaction with followers and diners. Responses are so immediate and personalized you have to wonder if someone's hiding somewhere in the restaurant monitoring it all. No on ... More >>

  • Calendar

    May 20, 2010
  • Calendar

    May 20, 2010
  • Calendar

    May 13, 2010
  • Blogs

    April 6, 2010

    Miami MetroZoo Gets New Horribly Long, Generic Name

    And this sign is so great. Good luck fitting the new name on anything like this.​Zoo is one of the funnest words in the English language, and the name "Miami MetroZoo" is just charming and pretty well known at this point.It's worked for 30 years, and there's nothing wrong with it. So leave it to t ... More >>

  • Blogs

    February 19, 2010

    In Defense of Lyrikill's Viral Marketing Strategies

    Before he was crashing live news coverage to get himself on TV, Lyrikill Dot Com already had a sophisticated viral marketing strategy in place. See the above video of the Lyrikill song "You Done Messed Up" intercut with celebrity gossip photos and titled "Chris Brown Beat Rihanna [Picture Rihanna ... More >>

  • News

    January 21, 2010
  • Blogs

    June 10, 2009

    UM Just Gives in and Uses the "U" Logo for Everything

    We all know the "U," but did you know the University of Miami had another logo? Some boring green thing. It was actually the school's logo, while the U represented the sports teams. So after surveying alumni, forming focus groups, and probably spending more money on this than necessary, the school ... More >>

  • Blogs

    June 9, 2009

    Tuscan Steak Exits The Pasture

    Tuscan Steak quietly closed its' doors last week. Terry Zarikian, China Grill Management's DIrector of Product Development, acknowledged that "Although people loved the place, I guess their love spilled over to the other, newer steak houses that are overpopulating South Beach."Terry went on to say t ... More >>

  • Blogs

    April 30, 2009

    Kobe Club Not Cooked After All

    We just received word from Terry Zarikian, Director of Product Development for China Grill Management, that Kobe Club Miami's closing is only temporary -- the steak house will reopen at the beginning of August. Why the confusion? "The New York Times misreported the closing of Kobe Club Miami by omit ... More >>

  • Calendar

    April 23, 2009
  • Blogs

    February 26, 2009

    Orange You Glad You Got "Squeezed" for 35 Mil?

    Some of my favorite boondoggles over the years have involved the vast sums stupid companies have spent to fix what ain't broke. Our latest example is Tropicana, headquartered in Bradenton, Florida. In a classic act of desperation, the ailing orange juice producer decided to scrap its familiar, easy ... More >>

  • Calendar

    June 12, 2008

    Automotive Expat

    And MINI more.

  • Blogs

    October 18, 2007

    Crew Does the Hard Sell, with Help from the Herald

    In today’s Herald, reporter Kathleen McGrory interviews Miami-Dade Schools superintdent Rudolph “Rudy” Crew about a student proposal to institute restorative justice in public schools. The story was accompanied by a picture of Crew sitting at a table with a copy of his tome Only Connect: The ... More >>

  • News

    September 27, 2007

    It Flashes, Moos, and Poos

    Miami's condo market is in the crapper

  • Blogs

    August 6, 2007
  • Music

    November 16, 2006
  • Music

    September 28, 2006
  • Calendar

    September 21, 2006
  • News

    May 18, 2006

    Rabbit Enthusiasm

    The Bitch chases down rumors about VW's new model

  • Music

    March 17, 2005
  • Music

    October 7, 2004
  • News

    October 7, 2004

    The Bitch

    Definitive Gaze

  • Calendar

    April 8, 2004
  • Music

    March 14, 2002

    Psychographic Baiting

    Rev. Sharpton scolds urban marketers -- and they love it!

  • News

    June 21, 2001

    Velvet Offensive

    Forget crossover: Selling a Colombian rock band in the United States is a mission for the custodians of culture -- or a very powerful magician

  • Culture

    July 27, 2000

    Porn to Sell

    Product placement comes to adult videos ... hey, watch where you put that thing!

  • Restaurants

    May 11, 2000
  • Dining

    December 2, 1999

    Big Boast, Small Roast

    Ernie's Amazing Burgers

  • News

    May 6, 1999
  • Film

    May 28, 1998
  • News

    January 25, 1996

    Bad Press

    The Miami Herald is making national news . . . for all the wrong reasons

  • News

    November 30, 1995

    Inside the American Police

    Hall of Fame and Museum: Morbid kitsch and money. Lots of money.

  • News

    February 2, 1995

    Ready-to-Trade

    Sure, I'll give you one Linda Evangelista for two Cindy Crawfords. But what are you gonna do with two Cindy Crawfords?

  • Film

    January 5, 1995
  • Music

    September 28, 1994

    Bennett, Done That

    Three decades after Anthony Dominick Benedetto left his heart in San Francisco, a new generation gets hipped

  • More >>
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