Marketing

Cut! County Film Office Goes on the Chopping Block

Crew Does the Hard Sell, with Help from the Herald

Buying In

Orange You Glad You Got "Squeezed" for 35 Mil?

Problem: Too many shoppers recognize logoSome of my favorite boondoggles over the years have involved the vast sums stupid companies have spent to fix what ain't broke. Our latest example is Tropicana, headquartered in Bradenton, Florida. In a classic act of desperation, the ailing orange juice prod ... More >>

Ready-to-Trade

Sure, I'll give you one Linda Evangelista for two Cindy Crawfords. But what are you gonna do with two Cindy Crawfords?

Inside the American Police

Hall of Fame and Museum: Morbid kitsch and money. Lots of money.

Automotive Expat

And MINI more.

Rabbit Enthusiasm

The Bitch chases down rumors about VW's new model

Q-Burns Abstract Message

The Bitch chases down rumors about VW's new model

Who’s Got a Case of the Mondays?

The Bitch chases down rumors about VW's new model

It Flashes, Moos, and Poos

Miami's condo market is in the crapper

Stickin’ It to the Middleman

Miami's condo market is in the crapper

New Joc Swing

Miami's condo market is in the crapper

We Major

Miami's condo market is in the crapper

Good Jews, Bad Jews

Mini film fest anything but a stereotype

Vote for Change Tour

Mini film fest anything but a stereotype

The Bitch

Definitive Gaze

Psychographic Baiting

Rev. Sharpton scolds urban marketers -- and they love it!

Velvet Offensive

Forget crossover: Selling a Colombian rock band in the United States is a mission for the custodians of culture -- or a very powerful magician

Porn to Sell

Product placement comes to adult videos ... hey, watch where you put that thing!

Best French Restaurant

La Palme d'Or

Big Boast, Small Roast

Ernie's Amazing Burgers

News of the Weird

Ernie's Amazing Burgers

Cheese Shortage

Ernie's Amazing Burgers

Bad Press

The Miami Herald is making national news . . . for all the wrong reasons

Web of the Spiderwoman

The Miami Herald is making national news . . . for all the wrong reasons

Bennett, Done That

Three decades after Anthony Dominick Benedetto left his heart in San Francisco, a new generation gets hipped

Kobe Club Not Cooked After All

We just received word from Terry Zarikian, Director of Product Development for China Grill Management, that Kobe Club Miami's closing is only temporary -- the steak house will reopen at the beginning of August. Why the confusion? "The New York Times misreported the closing of Kobe Club Miami by omit ... More >>

Tuscan Steak Exits The Pasture

Tuscan Steak quietly closed its' doors last week. Terry Zarikian, China Grill Management's DIrector of Product Development, acknowledged that "Although people loved the place, I guess their love spilled over to the other, newer steak houses that are overpopulating South Beach."Terry went on to say t ... More >>

UM Just Gives in and Uses the "U" Logo for Everything

We all know the "U," but did you know the University of Miami had another logo? Some boring green thing. It was actually the school's logo, while the U represented the sports teams. So after surveying alumni, forming focus groups, and probably spending more money on this than necessary, the school ... More >>

Dalia Dippolito might have tried to kill her husband, but he was no saintly victim

We all know the "U," but did you know the University of Miami had another logo? Some boring green thing. It was actually the school's logo, while the U represented the sports teams. So after surveying alumni, forming focus groups, and probably spending more money on this than necessary, the school ... More >>

In Defense of Lyrikill's Viral Marketing Strategies

Before he was crashing live news coverage to get himself on TV, Lyrikill Dot Com already had a sophisticated viral marketing strategy in place. See the above video of the Lyrikill song "You Done Messed Up" intercut with celebrity gossip photos and titled "Chris Brown Beat Rihanna [Picture Rihanna ... More >>

Miami MetroZoo Gets New Horribly Long, Generic Name

And this sign is so great. Good luck fitting the new name on anything like this.​Zoo is one of the funnest words in the English language, and the name "Miami MetroZoo" is just charming and pretty well known at this point.It's worked for 30 years, and there's nothing wrong with it. So leave it to t ... More >>

Electro Cumbia

And this sign is so great. Good luck fitting the new name on anything like this.​Zoo is one of the funnest words in the English language, and the name "Miami MetroZoo" is just charming and pretty well known at this point.It's worked for 30 years, and there's nothing wrong with it. So leave it to t ... More >>

Fickle Pickle

And this sign is so great. Good luck fitting the new name on anything like this.​Zoo is one of the funnest words in the English language, and the name "Miami MetroZoo" is just charming and pretty well known at this point.It's worked for 30 years, and there's nothing wrong with it. So leave it to t ... More >>

An Affair to Remember

And this sign is so great. Good luck fitting the new name on anything like this.​Zoo is one of the funnest words in the English language, and the name "Miami MetroZoo" is just charming and pretty well known at this point.It's worked for 30 years, and there's nothing wrong with it. So leave it to t ... More >>

Behind Restaurant Tweets, Part Two

​Since it opened in Midtown Miami, Sugarcane Raw Bar Grill has been well known in the local "twitterverse" for its interaction with followers and diners. Responses are so immediate and personalized you have to wonder if someone's hiding somewhere in the restaurant monitoring it all. No on ... More >>

Commission Renames Miami-Dade "Wade County" for One Week in July

​Miami's rainmakers are stopping at nothing to keep Dwyane Wade in town. In May, the Miami Heat and a slew of corporate sponsors launched an online campaign -- wewantwade.com -- to convince the NBA MVP from fleeing to another team when he becomes a free agent in July. The website encourages reside ... More >>

Miami Sends First Former Reality TV Contestant to State House

​Voters in district 115 last night hired a man to represent them in the state house who had previously been fired by none other than Donald Trump. Yes, with the election of Jose Felix "Pepi" Diaz, Florida's legislature now includes a former reality TV contestant. At least he starred in a somewhat, ... More >>

More Restaurant Mottos!

Short Order occasionally takes time out to share our considerable marketing expertise with those who may or may not need our help. It's admittedly a specialized marketing expertise, one that focuses solely on providing memorable mottos that brand restaurants with a strongly identifiable concept. We ... More >>

Underwear

Short Order occasionally takes time out to share our considerable marketing expertise with those who may or may not need our help. It's admittedly a specialized marketing expertise, one that focuses solely on providing memorable mottos that brand restaurants with a strongly identifiable concept. We ... More >>

Police Suspect Missing Mom Lilly Aramburo May Have Been Killed

Miami-Dade Police​More than three years after she went missing, Miami-Dade Police investigators believe Lilly Aramburo was a victim of foul play. At least, that's what an updated missing persons flyer seems to indicate. New Times wrote a cover story about the young single mother's June 1, 2007 dis ... More >>

Latin Burger Tops in Twitter Followers, GastroPod #2, Fish Box #3

Jefe's owner Jack Garabedian tweets to attract customers.Food truck owners in Miami are an entrepreneurial breed. These men and women don't really have a typical profile. Some are chefs looking to start their own kitchen. Others are restaurant owners looking to start a supplemental mobile oper ... More >>

This Week's Day by Day Picks

Jefe's owner Jack Garabedian tweets to attract customers.Food truck owners in Miami are an entrepreneurial breed. These men and women don't really have a typical profile. Some are chefs looking to start their own kitchen. Others are restaurant owners looking to start a supplemental mobile oper ... More >>

Pollo Tropical Celebrates National Soup Day on Wednesday With $1 Soups

​It's good to see restaurants take food holidays seriously, especially fast food chains like Pollo Tropical when they offer $1 cups of soup all day to celebrate National Soup Day. To take advantage of this deal, a customer has to say, "Happy Soup Day!" to the cashier and you pay only one buck for ... More >>