The Miami Heat may be entering the NBA playoffs as a second seed, but they're tops in another set of standings. For the sixth time, LeBron James' jersey was the top seller in the league. The Miami Heat, meanwhile, sold more merchandise this season than any other team.
What started with a Twitter campaign ended in LeBron James making the dreams of 16-year-old cancer patient Ebony Nettles-Bey come true. She's a star high school basketball player from Milwaukee who was blindsided last October with a stage four cancer diagnosis. Her teammates decided to cheer her up ... More >>
If you want to know what being a Miami Heat star tastes like, look no further than your refrigerator. LeBron James now has his very own soda. King James and Coca-Cola announced the launch of Sprite 6 Mix, a limited-edition Sprite that combines the traditional lemon-lime beverage with a twist of che ... More >>
LeBron James returned to his old home last night, and he didn't bother knocking. No, no, he kicked in the door, walked directly to the Cavs' refrigerator, ate their last snack pack, took a massive Hiroshima dump in their bathroom, asked for their Wi-Fi password, and downloaded a bunch of Bang Bros v ... More >>
Ayyyyyyy dios mio! The Los Spurs dropped a biblical ass whooping on El Heat Thursday night in San Antonio, 111-87. No, no, NO me gusta! The Heat were sloppy all night, committing 20 turnovers. When you commit 20 turnovers against the Spurs, it doesn't have to be Latin night for you to pick up t ... More >>
Welp, that wasn't as fun as Monday. The Heat lost a total setup of a hangover game 106-103 to the Houston Rockets Monday night. Asking the Heat to follow LeBron's 61 point game less than 24 hours later felt a lot like the camera panning from Kendrick Lamar and Imagine Dragons to Kacey Musgraves at ... More >>
When LeBron James' black mask made its debut most people compared it to DC Comics' Batman, but it turns out that Marvel Comics' wants a piece of that publicity too. Marvel Illustrator Greg Land sketched up a Captain America-like mask for LeBron and Tweeted out.
Just when you thought it was safe to watch a random Monday night Heat versus the Bobcats game, LeBron explodes for 61 points, punting you, naked and riding a unicorn, directly into the sun. Dammit LeBron, my wife is gonna kill me. She loves unicorns. You know you had a good game when the highligh ... More >>
Sometimes games don't live up to the hype. This was not one of those instances. After LeBron James broke his nose last week against the Oklahoma City Thunder, it was pretty much expected that LeBron would be stuck with an ugly face mask for the foreseeable future. Not exactly. Turns out LeBron J ... More >>
Nothing says celebrating winning back-to-back championships in a real sport like the gift of a championship belt from a fake sport. LeBron James surprised the Heat locker room today with a replica of the World Wrestling Entertainment heavyweight championship belt for every player.
LeBron James took a nasty shot to the grill late in last night's 103-81 blowout of the Thunder, throwing shade all over the Heat's impressive performance. Before LeBron hit the floor late in the fourth, he was making a lot of those MVP voters happy they used a No. 2 pencil on their ballots. James fi ... More >>
LeBron James came out of the All-Star break dropping bombs on your moms, assists on your sis, and dunks on your uncs on his way to a season high 42 points in the Heat's 117-106 win over the Mavs. LeBron added nine rebounds and six assists to the 50th 40-plus game of his career. After the game he off ... More >>
It's hard to believe it's been four years since LeBron James chose to take his talents to South Beach, but here we are. These Big 3 Miami Heat teams have been more entertaining, than any of us could have imagined -- and not just because they've dominated on the court. From Chris Bosh's run as an ani ... More >>
Could you imagine being in a relationship where every day someone asks you, "So, you're going to break up with them, right?" That's pretty much where LeBron James and Miami are right now. With his right to become a free agent starting this summer, whether or not LeBron will stay in the 305 is alwa ... More >>
So how would you feel about losing LeBron James if it meant getting rising star Blake Griffin in return? ESPN wants you to think about it. Because they're going to run the LeBron free agency story into the ground almost as severely as everything Tim Tebow, ESPN's website is running a story today ... More >>
Considering the speed at which the internet moves, it's sort of curious that this is becoming a meme. LeBron James (along with some of his teammates) has long been criticized for "flopping" to drawl fouls, likely because there isn't much else to criticize. So now all the kids on Vine are going crazy ... More >>
Sure, it's a blatant merchandising grab, but we've been pretty excited about the idea of Miami Heat players wearing special-edition nickname jerseys. We've already received news that Ray Allen would wear "J. Shuttlesworth" and that LeBron would sport "King James," but today the team unveiled the ful ... More >>
Did you hear the one about how a LeBron James walks into a bar? The punchline is he got carded. Despite being one of the most famous athletes in the world, despite his beard, and despite (sorry, sorry) that hairline, James was still asked for ID to prove he was over 21 this past Friday while tryin ... More >>
The Warriors unleashed a fury of unholy three-point terror on the Heat Thursday night, raining long balls aplenty in a 123 -114 win. Steph Curry was unconscious all night long, scoring 36 points on 8-15 from three, to go with his 12 assists. Former Florida Gator David Lee constantly killed the Heat ... More >>
Do you hear that ding-a-ling, Heat Nation? It's wedding bells chiming for LeBron James' mom, Gloria, and her 31-year-old rapping boytoy, Lambo! A few months ago, we here at Crossfade admitted, "Love is a powerful thang," while noting that the King's mama happened to be dating a dude about the same ... More >>
It's Christmas every day for Heat fans, but Wednesday was the day it was scheduled for everyone else, so we were kind enough to share. The Heat coasted all game long to a 101-95 Christmas Day victory over the L.A. Lakers. Dwyane Wade led the way with 26 points, six rebounds, and seven assists; Bos ... More >>
The mere mention of a specific year can mean so much to a sports fan. Say 1986 to a Mets fan, they think Bill Buckner. In Boston, 2004 will always be the year the Red Sox broke the "Curse of the Bambino." Here in South Florida, 1972 might as well read "Undefeated." Good or bad, a memorable sports ... More >>
On Christmas Day when you're wearing that ugly Rudolph sweater your great aunt knit LeBron James and the Miami Heat will be wearing something even uglier: basketball jerseys with sleeves. Ever eager to churn out new special edition jerseys to sell, the NBA is having all the teams playing on Christ ... More >>
LeBron James is still the king in the land of NBA jersey sales. Which shouldn't come as much surprise considering he's the reigning MVP and is sporting back-to-back rings.
The most anticipated merchandising ploy of the NBA season is almost upon us: The Miami Heat will soon debut its "nickname" jerseys that will swap out, well, nicknames for the players' last names on the back of their jerseys. Knicks fan Spike Lee, of all people, apparently got one of the first looks, ... More >>
It was the game before the game last night. It was sandwiched between LeBron's old team and the Heat's biggest threat in the East. It was the 117-94 Heat win Monday night game against the Jazz, because people had already bought tickets, and it was mandatory.
Rappers live the life. But deep down, they want to prove they can ball out on the court. In turn, almost every NBA player fancies himself an MC. And though few have had any semblance of crossover success, some of them aren't half bad. From our own King James to Metta World Peace, here are Crossfa ... More >>
Yesterday came news that LeBron James would be starring in his very first movie. It's a basketball comedy co-starring comedian Kevin Hart, and not, to the dismay of nostalgic millenials, the sequel to the Michael Jordan and Loney Tunes '90s classic Space Jam that the world deserves. Dreams of a Spa ... More >>
Well, it's not quite Space Jam 2, but LeBron James is finally coming to the big screen in a staring role. According to Deadline Hollywood, the Chosen One has been chosen to co-star in a movie with diminutive comedian Kevin Hart.
Dwyane Wade didn't seem to mind when he gave up his title of the Heat's best player to LeBron James, but apparently he does get touchy when people claim LeBron has better off-the-court style than he does. GQ recently named LeBron James as the most stylish athlete of 2013, and the always dapperly dre ... More >>
Toronto Mayor Rob Ford admitted this week that he smoked crack cocaine, while mayor, in a "drunken stupor." LeBron James was in Toronto last night for the Heat vs. Raptors game. Understandably, the only thing Torontonians, including sports reporters, can talk about is that their mayor smoked cra ... More >>
Only four players have done it in NBA history, and tonight LeBron James will likely become the fifth. Yes, LeBron could join the likes of Kareem Abdul-Jabbar (who did it twice), Michael Jordan, Karl Malone, and Moses Malone as a player who has played 500 straight games in which they scored 10 points ... More >>
Tonight, the Miami Heat, for the second consecutive year, will raise some fancy fabric and accept some gaudy jewelry in celebration of its second consecutive NBA championship. The journey to a three-peat kicks off with the Chicago Bulls, one of only three franchises to have successfully pulled off t ... More >>
There's no denying that three years ago, LeBron James was the biggest villain in sports. Hell, Heat fans themselves were treated as rouges just for daring to root for him. But after two back-to-back championships, LeBron's public image has recovered. Of course, the sports media always needs a villai ... More >>
Remember when the Miami Heat wore hoodies in honor of Travyon Martin? Well, now another slain teenager's name is on the lips of LeBron James and company after a graffiti artist's audacious stunt. Heat players arriving to American Airlines Arena this weekend were welcomed by huge, white letters spla ... More >>
The Miami Heat kicked off their 2013 training camp Tuesday in the Bahamas, because of course they did, officially kicking off their attempt at back-to-back-to-back NBA titles, or as many are terming it, "Three-Heat." The team largely returns most of the same key components that led them to the past ... More >>
Last names are so over. The NBA is reportedly entertaining the possibility of allowing the Miami Heat to display nicknames on the back of their jersey for at least one game against the Brooklyn Nets next season -- probably because finding an excuse to offer a new limited edition LeBron jersey is too ... More >>
We already know that LeBron James will be the cover athlete and has had some creative input for the upcoming NBA 2K14 video game, but Yahoo! Sports reports today that the game will have a surprise feature. Players will be able to play a storyline that imagines how LeBron's career will play out until ... More >>
LeBron James' Miami Heat contract gives him the option to become a free agent as soon as this summer. The King tells ESPN that while it would be "ideal" to stay with the Miami Heat, he really has "no idea" how exactly the future will play out. Don't freak out too much though. We can't blame the gu ... More >>
LeBron James is going multimedia. The two-time champ is teaming with premium cable channel Starz to produce a sitcom that isn't quite autobiographical, but its easy to see where the inspiration comes from. The show, currently titled Survivors' Remorse, follows the lives of two kids from the street ... More >>
Traitor! Judas! Backstabber! Apparently there is no "305 til' I die (or get fired)" clause in Miami Heat coach Erik Spoelstra's contract, because Spo gave a big pep talk to the Seattle Seahawks. Well, at least the Dolphins won't be playing the Seahawks this season.
It's only a matter of time until you see "LeBron James Escort-Gate" as the title of a upcoming topic on Around The Horn. LeBron James was running just a tad late to see his good buddy Jay Z in concert this weekend at Sun Life Stadium, so he did what any rich person would do, he cut your poor asses i ... More >>
Apparently, when you're already the King you decide you don't want to be president after all. Despite assertions that LeBron James was mulling a bid to run for president of the NBA Players Association, he's now reportedly decided against the move.
Malcolm Gladwell's 10,000-hour rule stipulates that a person needs about 10,000 hours of practice to completely master a task. Dallas Cowboys player Dez Bryant however thinks that LeBron James would only need about two weeks to become an NFL-ready wide receiver.
When you're already King why not be President too? Yes, LeBron James is reportedly mulling over a big for higher officer... in the NBA Players Union at least. According to Fox Sports, he's considering running for the union's presidency.
How does a repeat NBA champion, reigning NBA Finals MVP, four-time NBA Most Valuable Player, two-time Olympic gold medalist, and perennial All-Star spend the pro basketball offseason? He tours the Asian continent. He vacations in Guangzhou, China. And obviously, he hires a "24/7 DJ" named "Bear" fo ... More >>
LeBron James is going to get a second ring this summer. This one will be of the wedding variety. TMZ reports that invitations to the September wedding between James and fiancée Savannah Brinson have gone out to guests, but the invites are low on details. In fact, guests are instructed to call a nu ... More >>