Honest Tea Tests Honesty in Miami Today

The nation’s top-selling organic bottled tea company Honest Tea is at it again – using their signature brews to test the honesty of cities across America. This year Miami will be the first city to kick off their 2015 National Honesty Index social experiment with a kiosk somewhere in the...

By Clarissa Buch

July 17, 2015

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The nation’s top-selling organic bottled tea company Honest Tea is at it again – using signature brews to test the honesty of cities across America. This year Miami will be the first city to kick off their 2015 National Honesty Index social experiment with a kiosk somewhere in the city on Friday.

The idea is simple – an unmanned booth will be set up in an undisclosed location selling tea for $1 on the honor system. Honest Tea will track the number of people who pay for and steal the tea to determine how honest citizens of Miami – and Americans across the country – really are.

Last year Honolulu was ranked the most honest city in the U.S., and overall women were found to be slightly more honest than men. For 2014’s survey, 95 percent of Americans were deemed honest, up from 92 percent the previous year. Miami ranked 28 with a 95 percent honesty rate, right on par with the national average. Once all the experiments for 2015 are completed, the honesty information will be released in its annual report.

The pop-up store will be open from 9:30 am until 5:30 pm. If you happen to spot the kiosk today, do the right thing – pay a dollar, indulge in a tasty thirst-quencher, and get our city in the news for finally doing some good.

Follow Clarissa Buch on Twitter and Instagram.

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