The Herald's ING-credibly Insensitive Headline

Imagine that you're an accountant or a software engineer for ING and the terrible news reached you first thing this morning: You've been laid off.In fact, that's just what happened to 7,000 employees of the financial services giant today. Now imagine: you're grief-stricken, scared, wondering what the future holds. You...

By Tim Elfrink

January 26, 2009

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Imagine that you're an accountant or a software engineer for ING and the terrible news reached you first thing this morning: You've been laid off.

In fact, that's just what happened to 7,000 employees of the financial services giant today. Now imagine: you're grief-stricken, scared, wondering what the future holds. You pick up your Miami Herald, maybe expecting some morning news on the worldwide job cuts that just made you a statistic.

Instead, in 40-point font, seemingly mocking you: ING-credible. Ouch.

The Herald story, of course, referred to the ING-sponsored marathon that snaked through the Magic City this weekend. But what an unfortunate time for a playful ING-related headline.

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Tim Elfrink is a former investigative reporter and managing editor for Miami New Times. He has won the George Polk Award and was a finalist for the Goldsmith Prize for Investigative Reporting.

Contact: Tim Elfrink

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Twitter: @timelfrinkmia