There's a reason Fashion Week jets south from New York City to South Florida to show off the latest in designer swimwear every year: In the Magic City, swimwear is serious business. And Mermaids Swimwear is a store that understands that swimwear is central to the social fabric of our fair city. The store — which owner Jessica Sierralta opened in 2000 in South Miami — offers pieces by major designers such as Mara Hoffman, Kai Lani, and Acacia. From bikinis to monokinis, flattering one-pieces, and fashionable cutouts, Mermaids carries just about every style of swimsuit, while also understanding that swimwear is a total look. After all, you can't show up at a Miami Music Week pool party in only a swimsuit. So Mermaids also carries a selection of shoes, including pretty Cocobelle gladiators and supercomfortable Havaiana flip-flops, tote bags, and coverups. Prices vary widely, with swimsuits running $100 to $300 or more and shoes $32 to $150.