Tame Your Mane

Summertime, and the frizzing ain’t easy. Your normally slick hairdo starts fanning out like a straw broom, and your cute curls begin looking more like something out of the Little Rascals’ Buckwheat style guide. Not otay. Normally a July day at the beach would be a sure-fire recipe for tress...

By Patrice Elizabeth Grell Yursik

July 19, 2007

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Summertime, and the frizzing ain’t easy. Your normally slick hairdo starts fanning out like a straw broom, and your cute curls begin looking more like something out of the Little Rascals’ Buckwheat style guide. Not otay. Normally a July day at the beach would be a sure-fire recipe for tress disaster. But today you’re going to look like a hair model as you lounge on South Beach, thanks to the John Frieda Frizz-Ease Beat the Heat Tour.

A Frizz-Ease cabana will stand on the sand at Nikki Beach. There you can score free samples and enjoy styling consultations with John Frieda experts, chillax with beach and umbrella service courtesy of the Frizz-Ease cabana boys, sip ice-cold bottled water from the hydration bar, and pose on a lounge chair in your new Frizz-Ease towel and flip-flops. Want some expert tips before you go? John Frieda creative consultant Harry Josh recommends you forget the styling tools and rock an air-dried au naturel ’do. “To help avoid frazzled and fried hair, have your ends trimmed every six to eight weeks during the summer months, and make sure to use a frizz-fighting serum daily, like the John Frieda Frizz-Ease Thermal Protection Formula Hair Serum. It not only adds shine, but also has UV Protection,” he says. Wouldn’t want those locks to sizzle in the sun, now would we?
Fri., July 20

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