"Pop's Stache was actually a complete miscommunication between my brother and another one our partners," says Reeves. While
at Savannah College of Art and Design in Georgia, Reevee's brother,
Andrew, and his friend Shane Blomberg were sketching ideas for their
senior design class when the faux facial hair concept was born.
drawing was supposed to be a prank, like a mustache on a bottle that
imprints a mustache onto your face," he says. "Shane drew a picture of a
guy sporting a mustache, (and) there was also a mustache on the
bottle."
brother thought it was the Pop's 'Stache," recalls Nick Reeves, "so he
actually drew one, cut it out of paper, and put it on his bottle. Shane
was like 'that's awesome, that's not what I meant, but that's awesome.'"
group realized the potential behind their design and figured the
mustaches could serve as a fun, easy way to identify bottles--beer
bottles, water bottlers, soda bottles -- kinda like those lame -ss wine charms passed, but with much more, well, pop.
of, 'Hey, I just put my drink down at a wonderful social gathering, now
which beverage is mine?'"
started brainstorming and gathered a bunch of facial hair drawings.
"There're millions of mustache sketches," say Reeves. "My brother's got a
book full." The team decided on eight
original designs, all with unique names like Moose Lodge and Beans for
Breakfast. They set up Flat Lab Design, a New York-based company that
"makes fun and curious objects for people."
Reeves completes his final year of law school in Miami, he also manages
the business side of the Flat Lab. His brother, Blomberg, and one other
partner, John Healy, focus on the creative aspect from Brooklyn.
Pop's 'Stache, which includes eight styles, is available for $10 via Amazon.
