Check Out Longchamp's Ad Campaign, Shot in Wynwood

As Art Basel Miami Beach cogs begin turning, with artists and galleries prepping to show off their best stuff, it's no wonder Miami's arts district has attracted yet another advertising campaign. This time, however, Wynwood really seems to complement the product. Luxury brand Longchamp recently released their fall 2015 ad...

By Shelly Davidov

October 16, 2015

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As Art Basel Miami Beach cogs begin turning, with artists and galleries prepping to show off their best stuff, it's no wonder Miami's arts district has attracted yet another advertising campaign. This time, however, Wynwood really seems to complement the product. Luxury brand Longchamp recently released their fall 2015 ad campaign starring British model Alexa Chung and Longchamp's Le Pliage Héritage mini bag, a mini version of Longchamp's iconic bag, plus other versions.

Shot by photographer Max Vadukul with production by Miami-based company Stillmax Media, the ad follows Chung as she strolls through the magically empty Wynwood streets, where the ready-to-wear clothing and handbags contrast with flashes of street art-covered buildings.

Some of the most recognizable shots are walls by Lakwena Maciver, Kashink, and, of course, the Wynwood Building, whose black-and-white backdrop has proven irresistible to selfie-takers and big companies alike. Check out the campaign below and see how many walls you can spot.

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