As I watch TV, I hear the familiar commercial jingle: "I'd like to teach the world to sing in perfect harmony" and see the trademark-red Coca-Cola logo before it even flashes on the screen. In my heart, I feel the swell of so much goodwill toward my fellow human beings that I must, absolutely must, run out and buy a bottle of the syrupy pop. And as I drink it I will know that by my very purchase, I have contributed to the elevation -- and perhaps even evolution -- of mankind's basically generous and loving nature, all while conveniently satisfying my... More >>>