LeBron James' participation in Miami's monthly Critical Mass bike ride is well documented, and it appears that it even helped inspire his latest Nike ad.
In the video, James take a 200-plus strong bicycle gang of kids through some of his favorite places in Miami, including Calle Ocho, South Beach and some local basketball courts.
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This ad should be informative for out-of-town LeBron-watcher who seem to think that Miami-Dade County is 100 percent South Beach. In fact, there'll probably be a few people catching the ad who think to themself for the first time, "Wait, South Beach is across a causeway?"