Video: LeBron Leads Kiddy Critical Mass in Latest Nike Ad
LeBron James' participation in Miami's monthly Critical Mass bike ride is well documented, and it appears that it even helped inspire his latest Nike ad.
In the video, James take a 200-plus strong bicycle gang of kids through some of his favorite places in Miami, including Calle Ocho, South Beach and some local basketball courts.
This ad should be informative for out-of-town LeBron-watcher who seem to think that Miami-Dade County is 100 percent South Beach. In fact, there'll probably be a few people catching the ad who think to themself for the first time, "Wait, South Beach is across a causeway?"
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Miami New Times' biggest stories.