StreetWorks - Commercial Graffiti
This mural is brought to you by the Ford Motor Co.
Jose D. Duran
So as some of you pointed out last week, the mural I photographed on NE 14th Street was nothing more than a paid advertisement by the Ford Motor Co. I revisited the mural today and you were right. Can't say I'm surprised. (Cue savvy PR talk). What better way to tap into the youth than communicating to them in a familiar way?
The "artwork" is trying hawk the new Ford Focus to a Hispanic audience, even pointing to the viewer to visit fordenespanol.com and instructing them to manejalo -- the Focus that is.
This has piqued my interest in graffiti work used for advertisement. Does anyone know of any other examples around the city that do this?
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss Miami New Times' biggest stories.