Pharrell Williams And Chad Oppenheim Want To Redevelop Overtown Into "Ice Cream City"
A hip-hop icon with a knack for post-skater attire and a Magic City architect have unveiled a very imaginative master plan to transform Overtown into a vibrant urban destination for skateboarders, artists, and fashionistas. But turning that dream into a reality is going to require a monumental effort to convince private property owners, residents, and politicians with a vested interest in Overtown that their development -- called Ice Cream City -- will restore the neighborhood.
It will build around and adapt existing structures (even the crummy ones) and be extremely pedestrian oriented. It's also totally "bottom up," as opposed to the top-down dictatorial mentality of typical master plans. Ice Cream City is all about incubation rather than dictation, baby, and a wild amalgamation of a million bold ideas for the revitalization of a part of town more known for its urban blight and long-lost history than its cool architecture or bright future.
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