Wednesday, June 17, 2009 at 1:25 p.m.
Miami's most cringe-worthy, gossip-mongering native son is expanding his media empire. According to Media Post
, Perez Hilton is launching a new site.
Henry Copeland, whose company handles ad sales for PerezHilton.com, says the new site will be a classier affair, focusing on longer pieces that are more attractive to advertisers. Which probably means fewer MSPaint cum drippings
, fewer explicit pictures of, um, screenwriters, and hopefully fewer pictures of Perez himself. Copeland also hints that the site might be aimed at 26-year-old women.
Media Post speculates that Hilton's down-and-dirty method of spreading gossip has lost some of its appeal, and a kinder, gentler brand might be the way forward for the cold media mess. But hey, at least someone's expanding in this economy.